What does ‘Premium Quality’ mean to us?

Premium-Quality-image-1With lots of brands using words like ‘premium’, ‘finest’, ‘signature’, ‘gold’, ‘essential’ and ‘extra’, it’s very easy to sucked into believing that these products offer you more than all the rest. What it really means is that they are slightly better for you (we hope!) than other products in their own range and cost a bit more for it.

When we talk about premium quality, we look at every aspect of the service we provide, from the raw product to the packaging to how we conduct ourselves as a company! We are in this to help you eat and feel healthier, so we need the best resources to do that.

Although it is down to the individual whether they enjoy and see rewards from our products, it is always reassuring when we win awards for our range. Please click here to see the awards we have won so far.

Premium Quality Raw Products

As with any food product, super foods vary greatly from country to country, with certain regions in the world offering nutritionally superior products than others. Unfortunately for consumers, the information stating which countries produce the ‘best’ super foods can be hard to find, allowing a large number of companies the freedom to sell nutritionally inferior, cheap products to an unsuspecting customer base.

At Creative Nature, we take pride in our ability to source the highest quality products from around the world, so that you can safely enjoy our super foods, knowing that the nutritional benefits are second to none. On each product page you will find information on the products, their nutritional value and some comparisons as to why you should choose Creative Nature as your super food company favourite.

Not only do we source the best for you but we also suggest other, easily accessible foods that you should include in your diet to help increase Vitamin and mineral levels.

We don’t cut corners on the quality of our ingredients just to bring the cost down. By using lower quality, cheap super foods, you will need to buy more product in the long run, just to feel the same benefits as Creative Nature’s premium quality products.

You wouldn’t buy 5 cheap jumpers to get the same warmth as 1 high quality jumper, so be sensible with your choice of super foods!

Similarly, we won’t put anything into our snack bars that isn’t 100% natural. We don’t need to add glucose, syrups, sweeteners, preservatives or artificial additives to our bars because they already taste amazing with just the raw ingredients!

With larger companies putting all sorts of things into their bars, it is important to look at the list of ingredients before counting the numbers in the nutritional tables. Remember that we all need calories, carbohydrates and fat in our diet for energy, just as long as they are naturally occurring and can be processed by your body. Healthy living and healthy eating go hand in hand, so keep exercising regularly (this can be anything from a short walk to gym sessions).

Premium Quality Packaging

Packaging is another area where super food companies will look to save money by throwing the product into cheap looking, bulky bags that haven’t been designed or labelled with your best interests in mind.

Creative Nature not only care about the aesthetics of the packaging and ease of storage, we also listen to customer feedback to ensure we offer you exactly what you require. We have updated our air-tight lids to make them easier to open and clearly differentiate between organic and non-organic products in response to your suggestions.

Our packaging is unique in both the super food and snack bar markets, just take a look at these simple comparisons:

Premium Quality with products Premium Quality 2

Creative Nature Tubes

Standard super food bag

  • Easy to stack on shelves

  • Bulky on the shelves

  • Easy to store in the cupboard 
  • Easy to knock over and spill
  • Easy to use when pouring
  • Messy when pouring
  • Easy to use when scooping
  • Often very ‘cheap’ looking
  • Aesthetically pleasing
  • Price focused, not consumer focused
  • Engaging product story
  • Reseal feature isn’t 100% airtight
  • Air tight lid to keep products fresh
  • Not all materials are recyclable
  • Recyclable cardboard
  • Can’t be reused
  • Recyclable plastic
  • Overused and boring now!

A-Standard Packing Facilities

Our premium quality products and packaging would stand for nothing if we didn’t have the correct packing facilities to ensure no foreign bodies get into your products.

We use a BRC certified, A standard packing facility with a special Gluten Free packing line just for our products. Not only does this give us the piece-of-mind that we are doing our best for you, but you are getting exactly what has been described to you on the label, nothing more, nothing less.

For a bit more information on BRC certification please head here.

Environmentally Friendly

It is important to treat our environment and its inhabitants with respect which is why we are lowering our carbon footprint in every way we can.

Our offices are run on Ecotricity, a green energy company who use all of their profits to help further their vision of a ‘greener world’.

Our main courier service promises Zero CO2 at Zero Cost To You, ensuring that every parcel sent will be carbon neutral.

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We are also keen on recycling which is why we recycle and reuse wherever possible.

Our packaging is recyclable and reusable, providing the perfect desktop stationary holder after you have enjoyed the super food within.

Our boxes are recyclable and reusable, so if you find your products arrive in a reused box; your order has helped us to save cardboard!

Our loosefil protective packaging, designed to keep your products safe in transit, is 100% biodegradable.

Any recyclable products that we can’t reuse go straight into the recycling bin!


Being an ethical company, we believe it is important to help out those less fortunate than us wherever possible. Please click on the logos below to learn more about the charities we work with.


Charity Number: 1146253


The Samaritans 

Charity Number: 219432 (England and Wales) SC040604 (Scotland)


Charity Number: 1109167

A Mile In Her Shoes