First look at Creative Nature
1st August 2011
Julianne has a look at Creative Nature, sees a sinking ship in heavy losses. Creative Nature currently selling so many different products like candles, incense, Buddha statues, salt lamps and some superfoods. She looks into
2nd October 2011
Julianne heads up first Exhibition show at CamExpo with colleague Matt, both having no experience with a trade show. (Not the greatest stand with a small budget)!
Julianne buys Creative Nature
3rd April 2012
At 22 Julianne takes the risk buys Creative Nature, becomes CEO and starts her Journey righting a sinking Ship! First thing she does is bring on Matthew Ford full time as an Operations Manager. The
Stabilise the brand
4th May 2012
Time to stabilise the brand! Julianne and Matt start revamping the range to have a focus on Superfood and Free From products, cutting out numerous lines! All Labelling and certifications need to be redone as
Start formulating Superfood Snack Bars
5th June 2012
Julianne has suffered severely from all Nut Allergies, additives and many others her whole life. She see’s all the so called ‘Healthy snacks’ all contain some sort of Nuts or seeds. So Julianne and Matthew
Hampton Court Foodies Festival!
6th July 2012
Launch of 50g bar
7th September 2012
Launch of Larger 50g Superfood Bars at Camexpo Exhibition! Much better than the year before!
Developing the Taste
8th January 2013
Developing the taste of our brand. Lots of Guinea Pig testing from our friends, family, random people!
Designing the bar range
9th April 2013
Designing the bar range! Lots of Ideas and finally some finished designs. Both Julianne and Matthew did not want to use a design agency so made sure the design concepts were theirs!
38g Bars are born
10th June 2013
11 After 12 months of formulating and releasing one lot of larger size superfood bars. The 4 38g Superfood bars were born, Heavenly Cacao, Blissful Berry, Sublime Seed and the Love it or Hate it
Pitch to Holland&Barrett
11th July 2013
Only one month after manufacturing, Julianne and Matthew head for the Big boys and pitch to Holland and Barrett
List in Holland&Barrett
12th August 2013
Listed in Holland and Barrett for not just 2 but all 4 of the NEW superfood Bars in 300 stores!!
Showcase new bars at Lunch
13th September 2013
Showcase new bars at Lunch! in London. Gain great interest and comments from buyers. Win an Innovation Award for them and also get listed in Giraffe Stop!
Creative Nature is stabilised
14th December 2013
Creative Nature is stabilised and not in a loss for the year! What an accomplishment yay! Now its time for Julianne and Matt to grow the brand and the Super food team! Julianne and Matt
15th February 2014
Investment unsuccessful! Julianne and Matt still push on. All or nothing time! First plan is a complete revamp of the product packaging, out with the tired old labels and in with something a lot more
16th March 2014
Again, without the help of a branding agency as we wanted complete control over the designs, the new labels are coming along…slowly! Never going to get these ready in time for NOPE!
New packaging launch
17th April 2014
Prepare for the last roll of the dice with a massive new packaging launch at Natural Organic Products Europe at Earls Court. Loads of buyers, loads of excitement, loads of positive comments on the new
Ideal Home Show
23rd April 2014
We go to Ideal Home Show Christmas for people to try our delicious Super foods!
Call from Tesco
18th May 2014
Call from Tesco buyer wanting to list 5 superfoods and all 4 bars in a 2 month event in all Tesco Extra stores…in 1 month’s time!! After a mild heart attack and much jumping and
19th May 2014
Julianne is the Regional Winner of the FSB and WorldPay Awards for Young Entrepreneur of the Year!
20th May 2014
Win 3 Commended awards at the FreeFrom Awards; Blissful Berry and Heavenly Cacao in the Food-to-go category and Maca Powder in the Raw & Superfoods category (the first single ingredient superfood to ever win!)
A lot of labeling
21st May 2014
Night, day and weekends are spent over-labelling more than 20,000 superfood tubes for Tesco, whilst also running Creative Nature and keeping existing customers and wholesalers happy. We enlisted friends, family and family’s partners to help
22nd July 2014
All products ready, 10 pallets wrapped, no forklift to get them on the delivery lorry! Matt pulls 10 x 800kg pallets half a mile down the road to one of the larger companies on our
Tesco Lifestyle Food Fair Event
23rd July 2014
Time to launch in the Tesco Lifestyle Food Fair Event… but they don’t have enough staff to stack their shelves in time! Tesco ask Creative Nature to send a few of our staff (still only
Lifestyle Food Fair event at Tesco!
24th July 2014
Women’s 1st Shine Awards
25th September 2014
Julianne is the youngest finalist in the Women’s 1st Shine Awards for Young Entrepreneur of the Year presented by Matt Dawson.
We become Tesco Suppliers
26th October 2014
Out of the 40 new companies showcased at the Tesco event, only 5 companies were asked to become suppliers. Creative Nature is one of them! Cacao Powder and Cacao Nibs roll out to 240 physical
Launches in Ocado
27th October 2014
Creative Nature launches into Ocado! Complete range launches into the online supermarket
Great Taste Awards
28th October 2014
Yay! We are the only company to win 2 Gold Stars in the prestigious Great Taste Awards!
Successful Show at Vegfest!
29th October 2014
30th November 2014
Julianne wins 3 awards at the FSB Surrey Business Awards for Young Person in Business, Real Life Entrepreneur and Overall Winner! Creative Nature is also named Runner up in the Green Award category!
1st December 2014
Julianne asked to be a main Keynote Speaker at The National Business Show alongside entrepreneurs such as James Caan, Richard Reed, Eric Ho, and Brad Burton!
17th December 2014
Julianne wins National Natwest Everywoman Artemis Award for Women Entrepreneurs!
Creative Natures going Global!
1st February 2015
Biofach Germany Launch! Creative Natures going Global!
Houses of Parliament!
1st March 2015
Julianne Invited to speak at the Houses of Parliament!
First TV Advert goes live AHHH!!!
10th April 2015
National Chamber Awards 2014
30th June 2015
Creative Nature is a Regional Winner in the National Chamber Awards 2014